you don't know quack...

here's a site that's at least trying to get the digital experience right. 

1) it's a site for insurance - aflac 

2) they started with something attractive to an audience to pull them into the digital experience then serve up their message. rather than just hitting the user over the head with the "who we are, what we do, what we want you to do" message that brands are over-eager to get on the first page of every site. sure - sometimes it makes sense to hit them over the head. but sometimes you need to capture their attention, ease them in - then if they've enjoyed the first few seconds of their digital experience, the user is more likely to stick around + more open to the message the brand is really trying to deliver. 
pretty simple. but how often do we forget to follow this simple model when creating websites today? hm...

{ rock out wednesday }

sigh. marit showed me this yesterday + i can't stop laughing at this pug!

happy wednesday!

xo

home sweet dream home...

i'm in love with this house. it's traditional with a little new england flare {minus the grey} that i absolutely love. this may be the outside of my dream home!

and this may be the inside... i'm loving this crazy patterned wall paper and rustic wood flooring.

i'm starting to notice the smallest strand of lights can really brighten up a workspace, or any space for that matter. 

love this white filing cabinet turned desk, too! ahh makes me want to start some interior projects.

all images via blueprint bliss.

{ words for the day }

o so very true... i'm going to try to implement this one. starting... now.

via here.

{ love flowers }

with valentine's day nearing... how beautiful are these homemade flower pins?

{ i have been really into pins lately. }

i love adding them to a blazer, cardigan, scarf + coat... they brighten up just about anything. especially this giant pink one. what do you think... too big?

find these + more at emerson made.

{ fly away }

as i've been craving a warm + sunny vacation recently {i have a mild case of the ohio winter blues}... these happy peppy paper airplanes may have to do the trick while i wait it out.

i don't have a door to my lofted bedroom... i'm envisioning a curtain of tiny paper airplanes leading to my bed.

spotted here .

i miss coco...

'

i miss him because his show was hilarious, he was a guy who worked hard + followed his dreams. 

and because of notes like this.

sigh.

found here .

{ 500 } days of summer...

so i watched {500}  days of summer last night ... again.

i'm in love with that movie, even though the ending wasn't what i had expected. maybe that's why i like it so much {i'll try not to ruin it if you haven't seen it yet.. but for goodness sakes, if you haven't – see it!}

just because one person believes they've found "the one"... doesn't make it so. 

there are two people in the relationship. both parties involved need to feel "it." like zoey's character, summer, says in the film... "i have with him what i was never sure of with you..."

on another note... the design and fashion in this movie is out of control. i love her bedroom with the little fairy lights on the headboard and the whimsical old fashioned wallpaper. 

and i've now decided i need an area of my wall where i can create and hang a large, framed chalk

board  using paint like this...

and last but not least, i love zoey deschanel's quirky style.

xo

{ put it in perspective }

if you take a step back. and look at your life...

 i mean everything about it. as if you're someone on the outside. it probably looks really... really good.

think about that.

and think twice when you're feeling down. before you start to complain. 

{corny positive thought of the week. but seriously. do it. it's true.}

happy friday all!

xo

nyc wrap up...

amazing lights were everywhere

we shopped a little!

{nooo... not at cartier...}

at h+m! yay...

OUCH! went to the top of 30 rock...

saw a lot of amazing architecture...

 took a ton of pictures {as you can see}

and now i promise to stop flooding you with them :)

you can see much more at my flickr photo stream...

and marit's photo stream.

{the above featuring yours truly are via marit!}

when the moon hits your eye like a big pizza pie...

ok... now for the food portion of our journey. 

night one:: we had *drumroll please* a soft pretzel from a street vendor! {i know. we really do go for the class in all we do.}

but day two... we had lunch at the burger joint, inside the le parker meridien. aka a teeny tiny greasy burger dive inside of a schmancy hotel. who knew? with graffiti on the walls, and cash only payment - we grabbed a seat + chowed down. yeah. it was a $14 burger, but it was pretty darn juicy.

{which means a lot coming from yours truly... if you know me at all, you know i only eat plain burgers with mayo. yep. minimalist lifestyle when it comes to my hamburgers.}

nom nom.

for day two din... we tried out lombardi's. 

we flew through times square to get to soho. {so-hooo cute}

cabbies in nyc are nutzo, if you didn't already know...

om nom nom...

we decided to splurge + get a bruschetta appetizer + a pitcher of sangria...

followed by a nyc style pizza with sausage, pepperoni + olives... bliss!

then we decided to hit up a random bar near our hotel in rockafeller center. we ended up at sophia's wine bar. where they play swanky slow tunes + the male bartenders wear tight black t's with white suspenders, complete with sleeve tattoos. *swoon*

i had this lovely glass of sparkling rosé.

nyc is delicious! and again, we had a blast!

have you tried any of these places? if you have, what did you think? what's your favorite place to eat in nyc?

xo

{ o how i love nyc }

finally! some pics from my new york city trip for project wrap up happy !

ready?

*snap* here we go!

so we actually made it... our goal! we received a couple extra thousand hits during our two day stent in nyc. {us = the left of meredith with wrapuphappy.com  signage}

screen shot of Happy on Today...

needless to say... we were pretty excited.

however, we did still manage to cram in some fun + sightseeing while we were there! we visited nbc studios at 30 rock several times and lucked out with standby tickets for late night with jimmy fallon! {no cameras were allowed inside, the cute little pages promised they'd take them from us and stab us with their coveted nbc page pins.}

we got to the top of 30 rock to see... everything! it was an amazingly clear day + nyc was gorgeous.

{marit + i taking it all in}

more to come... check back!

baby addy nostalgia...

i was looking through baby doodle pictures + found this one of her very first bath. now i can't even imagine her fitting under that faucet. what a cute little baby she was! almost makes me want another puppy. {until i remember all the poo that went along with said puppy.}

pretty pretty...

some of my favs from the golden globes this year... 

anna kendrick from up in the air {+ twilight... it's true.}

lea michele from glee 

{a show i've yet to watch, but since it won... now will tune in. or at least dvr.}

olivia wilde from house {+ the oc,  back in the day}

sophia loren. she is the epitome of hollywood glamour + was stunning.

duh. obviously i love them. so cute.

and while i do not particularly care for drew... i like justin long. and this pic was way too cute.